Strategic Futuring — Narrative and creative consultancy.
Shift mental maps. Shape the landscape.
We design transformative journeys into the Future for leaders and teams who know that incremental thinking is no longer enough.
We call it Strategic Futuring: a practice that brings Strategy, Foresight, Re-perception and Serious Creativity together to shift the mental maps from which Vision, strategy and action emerge.
Our signature: Shifts in Minds for Shifts in Action. Changing the way we see and think in order to change the way we act.
Its purpose is simple: to open strategic imagination, widen the geography of possibilities, and make radically different Futures visible, desirable and actionable.
WHY THIS MATTERS
We are living less an era of changes than a change of era.
And yet, despite the talking, most organisations stay busy rearranging the furniture in the same room.
Strategy changes when the map from which it emerges changes.
The key lies in the way we look at the world.
A company may have a more conscious leader and still keep sailing toward the same ports if the map from which it navigates does not change.
The real challenge is therefore not only to improve the navigator, but to question the map itself:
- What if we are looking at the new world with old lenses?
- What if our « solutions » are part of the problem — reinforcing the context that produces it?
- What does Business as the world needs actually require — today?
what it is
The Fosbury Flop of the Mind
Strategic Futuring is Shapership in practice: not another strategic process based on analysis and linear thinking, but a deliberate creative leap into a different paradigm.
It brings Strategy, Foresight, the Art of Re-perception and Serious Creativity into dialogue to open strategic imagination and make radically different Futures visible, desirable and actionable.
Rather than adding a few new ideas to the existing model, it changes the quality of thought — and the mental maps — from which Vision, strategy and innovation emerge.
Organisations do not navigate through processes and rational decisions alone. They also navigate through implicit mental maps — assumptions, dominant narratives, imaginaries, beliefs and invisible boundaries of the possible.
Strategic Futuring makes these maps visible, questions the worlds they continue to reproduce, and opens radically different territories of possibility.
This work operates at the root level of mental maps.
Futuring is the next strategy. It changes how and what we think so that radically different futures can become visible, desirable and actionable.
WHAT IT HELPS YOU DO
AdWise helps leaders and teams
shape viable and desirable futures in a new paradigm.
Strategic Futuring helps teams reinvent their business, their strategies, and the way they build them in an unstable world.
It helps them:
- question routine thinking and break free from old boxes
- open strategic imagination and articulate transformative possibilities
- shift from optimisation of the existing to meaningful strategic reorientation
- render the transition visible and actionable through concrete options and initiatives
We combine simple and intuitive foresight processes with creative methods to generate Shifts in Minds for Shifts in Action.
See
and decode the world with new lenses, beyond the familiar routine thinking highways.
Sense
new innovation opportunities and emerging needs.
Seize
them creatively, develop a transformative Vision and rethink the paradigm in which they innovate.
Shape
reality in new ways and move from Vision to Action.
DELIVERABLES
Built on more than 30 years of practice across close to 100 companies and organisations to.
AdWise helps create intentional shifts of perspective and paradigm — so that what once seemed impossible becomes actionable.