“Maverick Souls” determined to serve the world
Making what seems "impossible dreams" come true
Something to do everyday: build Creative Agency
At a crucial moment of the legendary film "Lawrence of Arabia," one of the troopers is lost in the desert and Lawrence, a British Officer, decides to turn back and go look for him. Sharif Ali, tells him: "You will not find this man, Lawrence! It is impossible. It is written!"
And Lawrence, hitting his forehead with the butt of his camel whip, answers: "Nothing is written Ali, except here!".
Why tell this story? Because our visions can be the "Jails of our Minds". What we consider possible or impossible is a story we tell ourselves. It is our “representation” of Reality. Sometimes, it makes us feel stuck into a rigid world, where “things are the way there are”, locked into fixed worldviews, conventional Wisdom and so called “truths”.
How do we move from a story of “Stuck” to a Story of “untuck”?
Creative agency is what we do as we interpret our lives. It is the creation of meaning and the recreation of meaning, filled with purposeful creativity. This is something to practice consciously everyday:
Creative Agency is at the core of Shapership, the Art of Shaping the Future. It relies on an attitude of Radical Authenticity, Creative Imagination and Unconventional Wisdom which lead to challenge and escape the prison of "representations", to see things with fresh eyes and to open new paths to the Future that first seemed impossible to others.
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